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Beyond Design

I love experimenting with flavors and creating delicious meals.

🍳 Culinary Explorer

📷 Photography Enthusiast

I love experimenting with flavors and creating delicious meals.

Music fuels my creativity and helps me find the rhythm in my designs.

🎶 Music Lover

🌍 Traveller

Exploring new places and cultures broadens my design perspective.

hi, i'm Simran  and I

A Toronto-based UX and Product Designer with a passion for crafting user-centered solutions that address complex business challenges. With a blend of industrial and UX design expertise, I simplify interfaces and drive innovation, consistently delivering impactful solutions that enhance user experiences and drive business success.

design for users.

I majored in industrial design, and my passion for creating user-centric products began during my time at Srishti Institute of Art, Design and Technology. An exchange semester at The Sustainable Design School in France broadened my understanding of sustainable design practices and global perspectives. I graduated with a Bachelor of Design, eager to dive into the world of product and UX design.

My career began at Havells in India, where I designed over 20 consumer products and home appliances. This hands-on experience honed my skills in creating functional and aesthetically pleasing designs. As a Design Consultant at Hoem on Jarvis in Toronto, I created marketing materials and managed social media content. Later, as a Graphic Designer at Skymattix, I directed visual identity and brand strategy for various clients. Currently, as a UX Designer at ZS Associates, I specialize in designing B2B dashboards for executive teams in the pharmaceutical industry, always striving to make technology more accessible and engaging.

how i started...

Let's connect ! ☕️

Know more about my work or say just a friendly hello :)

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